MELBOURNE, AUSTRALIA –
Steen Edmonds, owner and manager of Exclusive Management Sales, is in a position that many would envy. When he saw an opportunity to combine his existing business with his hobby, he grabbed it with both hands. With a Roland CAMM 1 Servo GX-24 desktop vinyl cutter at his side, he hasn’t looked back.
Edmonds’ passion in life, aside from his business, is classic cars and their restoration. Through research, he learned that Alkor had been used as an automotive interior veneer since the early 1950s – a discovery that ultimately led to business success for Edmonds.
With an Alkor wood grain finish to cover his classic Mustang’s dashboard, console and door trim, he was able to restore the car to brand new, concourse condition using his GX-24 to cut the material. A man with vision, Edmonds set about finding a way of manufacturing dashboard kits for sale to other classic car restoration enthusiasts around the country.
Having contacted Cameron Bongartz from Melbourne-based Conect, a Roland DG dealer, Edmonds was advised that the Roland GX-24 would suit his
needs perfectly with its ability to cut various materials. Since its installation several months ago he says that the machine has been invaluable.
"The GX-24 is very easy to operate and produces accurate results, quickly," he said. "The word is out about our company and the quality of our work. We are now being asked to produce signage for businesses in the area, in addition to making the car dashboard kits. With the GX-24 on board, the world's our oyster!"
”The kits have to be of the highest quality, given the attention to detail and the amount of money – up to $80,000 in some cases – that enthusiasts are prepared to invest in restoring their vehicles,” Edmonds added. “Knowing and trusting the Alkor brand, I had to find a cutter offering superior precision, reliability and equal quality, which is why I rely on Roland’s GX-24.”
With the core business getting stronger all the time and car kit sales taking off as well, EMS is now looking forward to extending the company’s reach by distributing car dashboard kit templates on a global scale.