They have even gone one step beyond, says Manel Aguilar, head of the commercial department for the Group, "After seeing designs in the kitchens of various TV cooking programs, we promoted the idea of customizing kitchens. We contacted commercial enterprises in this sector and offered our solutions, which were very well received."

Nowadays Mat Publicidad does work for Cuines Vallés, Mobles Kit and Cuines Alexandre. Their work ranges from wrapping appliances and furniture to designing wallpaper. Manel says, "The advantage of a design applied on a piece of furniture using a wrap rather than paint is that it can be removed at any time without damaging the furniture. In addition, we can easily and inexpensively change the design if needed."

From the beginning, Grup Vallés has been developing expertise and expanding its services. Production manager Modesto Salazar explained that its business model has always consisted of providing innovation and service to the market through technology and knowledge of the sector. For Grup Vallés, this model has been the key to the successful development of its four companies.

For this reason Grup Vallés always worked with manufacturers and companies such as Roland that provide them with the technology, quality and reliability they need. To date, Grup Vallés has purchased a Roland SJ-740EX, Roland SP-300V, Roland SP-540V and Roland XC-540.